Laetitia Lamari
Global Retail& E‑CommerceAnalyst
Decoding the Future of Commerce.
I analyse the forces reshaping global commerce, from AI agents and retail platforms to geopolitics, regulation and customer experience.
Global RetailAI & AgentsGeopoliticsCX & OmnichannelSocial Commerce
Latest on stage : moderator, NRF 2026: Retail's Big Show Europe, Paris, September 2026.Read more →
Featured analysis
Commerce is never just commerce.
Behind every platform, supply chain and shopping experience lie new power dynamics. My latest analyses, published in Commerce Story, my newsletter.
Selected stages & media
On stage, on air, on the ground.
What I analyse
Five territories, one field: global commerce.
How I work
Four ways to work together.
Speaking
Keynotes, panels and moderation, from NRF Europe to executive committees.
Speaking →02Strategic advisory
From market intelligence to decisions: omnichannel, AI and agentic commerce, thought leadership.
Advisory →03Media commentary
TV, radio and press in France, Belgium, Switzerland, Canada and international wires.
Media →04Executive sessions & teaching
Closed-door sessions for leadership teams, and courses at UPEC and MODART.
Learn more →Selected references
Shows, platforms, media, schools: who I work with.
Every logo is grouped by the actual nature of the relationship.
- 20years across retail, e-commerce, media and advisorySource : Career, see About
- 279episodes of Le Café de l'E-Commerce since June 2019Source : Podcast RSS feed, updated automatically
- 3continents covered on the ground in 2026: Europe, North America, AsiaSource : Speaking page
- Top 22retail & e-commerce experts to follow in EuropeSource : Storyly, 2023
On stage & on the show floor
Events where Laetitia gave a keynote, moderated or reported from the field. Each role is documented, with date and source, on the Speaking page.
NRF Retail's Big ShowModerator, Paris 2026 · field analysis, Singapore 2026
RetailClub AI FestivalField analysis · California
eScaleOpening keynote · Paris, 2025- E-Commerce SessionsE-Commerce SessionsModerator · Paris, 2025 and 2026
Brands 2 BuyersHost · Paris, March 2026
Platforms & software vendors
Software vendors Laetitia has worked with: Butterfly Agency engagements (the firm she co-founded), a podcast partnership, or as an employee earlier in her career.
ShopifyButterfly Agency reference
SalesforceButterfly Agency reference · podcast special
AdobeButterfly Agency reference
SitecorePreviously, 2022
NarvarPreviously, EU go-to-market, 2021–2022
censharePreviously, marketing Europe, 2018–2021
HiPayPreviously, 2017
Media
TV, radio and press that have interviewed or quoted Laetitia. Every appearance is listed with its date and link on the Media page.
TF1
M6
ARTE
BFMTV
France Culture
La Tribune- Le ParisienLe Parisien
Challenges
Le JDD
L'Opinion
20 Minutes
LSA
Journal du Net
Teaching
Higher-education institutions where Laetitia teaches.
Université Paris-Est CréteilE-commerce & geopolitics
MODART InternationalUnified commerce & omnichannel
The media ecosystem
Three platforms, three distinct roles.
Le Café de l'E-Commerce
The reference French-language podcast, co-hosted with Adrien Naeem since 2019: 279 episodes, executive guests and sector analysis.
Latest episode · 18 Oct 2026280 : YouTube Shopping débarque en France, Google révolutionne le panier et les frigos se font piraterLe Café des Femmes de l'E-commerce
The series she created and hosts: 34 conversations with the women transforming the industry.
Latest episode · 9 Jul 2026Les algorithmes nous connaissent-ils mieux que nous-mêmes ? Avec Candice François (Igonogo)
WIRE
Women in Retail & E-Commerce, the network she co-founded: quarterly dinners and meetups in Paris and Lille for the visibility of women in the industry.
wire-business.io ↗Bring an independent global commerce perspective to your next conversation.
For speaking engagements, media interviews, strategic advisory and international collaborations.