Frequently asked questions.
FAQ
The essentials.
Who is Laetitia Lamari? +
A global retail and e-commerce analyst. With 20 years of experience across retail, e-commerce, media and strategic advisory, she decodes how technology, consumer behaviour and geopolitics are reshaping global commerce.
What does she analyse? +
Five territories: global retail and e-commerce, AI and agentic commerce, geopolitics of commerce, CX and omnichannel, social commerce and platforms.
Where has she spoken? +
She moderated the panel "Hyper-Personalization: Upgrading the Customer Experience" at NRF Retail's Big Show Europe (Paris, September 2026). She reports from NRF New York, NRF APAC in Singapore, RetailClub AI Festival in California, Shoptalk Luxe and Adobe Summit, and runs corporate and academic sessions (UPEC, MODART).
Which media has she appeared in? +
TF1, M6, ARTE, BFMTV, BFM Business, France Culture, Swiss RTS, and in print: La Tribune, Le Parisien, Le JDD, Challenges, L'Opinion, Libération, and AFP wires carried by France 24 and RFI. She wrote a column for Journal du Net.
Where can I read her analysis? +
In Commerce Story, her LinkedIn newsletter (in French), and on the Insights page of this site, which updates automatically.
Which podcasts does she host? +
Le Café de l'E-Commerce, co-hosted with Adrien Naeem since June 2019 (279 episodes), and Le Café des Femmes de l'E-commerce, the series she created. Both in French.
How can I invite her? +
Through the contact form: choose Speaking, Media interview or Advisory. She replies within two working days.
Let's talk about the future of commerce.
For speaking engagements, media interviews, strategic advisory and international collaborations.