Independent perspectives on a fast-changing industry.

Media commentary, interviews and editorial analysis on the global retail economy. Every appearance is dated and linked to its source.

  • 28 sourced appearances
  • 9 TV appearances
  • 3 markets

Newsroom

All contributions.

Oct 2026TF1 · JT de 20hStruggling brands: scammers ride on bargain hunting with fake e-commerce sitesExpert interviewFranceMar 2026BFMTV"We are no longer in search commerce but in discovery commerce": TikTok Shop, one year after its French launchExpert interviewFranceNov 2025BFMTVSmall parcels: what would a €2 tax really change?Expert interviewFranceNov 2025NovethicJoyBuy: between Amazon and Temu, a new e-commerce giant arrives in FranceExpert quoteFranceNov 2025ARTE · 28 minutes"Is online commerce out of control?"On setFranco-GermanNov 2025Le ParisienCan consumers turn their backs on Shein?Expert quoteFranceOct 2025BFM Business · Morning RetailAmazon Haul wants to compete with Shein and TemuExpert interviewFranceJun 2025La ProvenceUltra-fast fashion and its flood of outfitsExpert quoteFranceJun 2025FashionNetworkWhat is the difference between ultra-fast fashion and fast fashion?Expert quoteFranceApr 2025Le JDDHow Trump's customs offensive is hitting the Chinese e-commerce giantsExpert quoteFranceMar 2025TF1 · Sept à HuitTemu under fire: "all your data is absorbed"Expert interviewFranceFeb 2025L'OpinionAI used to reduce parcel returns, the sore point of e-commerceExpert quoteFranceFeb 2025FashionNetworkCan AI reduce parcel returns?Expert quoteFranceFeb 202520 MinutesWhy are French streets full of pop-up stores?Expert quoteFranceFeb 2025La TribuneWhy Temu and Shein will be hit hard by Trump's trade warExpert quoteFranceFeb 2025FashionUnitedTrade war: Temu and Shein targeted by TrumpExpert quoteFranceDec 2024France Culture · La Question du jourShould we be afraid of Temu, the Chinese low-cost giant?Guest expertFranceNov 2024RTS · À Bon EntendeurTemu mania: behind a phenomenal successExpert interviewSwitzerlandSept 2024E-commerce MagWIRE: when women leaders of e-commerce meetProfileFranceMay 2024Siècle Digital7 e-commerce influencers to follow in 2024RankingFranceApr 2024Journal du NetCider: from fast fashion to real-time fashionSigned columnFranceJan 2024TF1 · Sept à Huit"Temu loses 30 dollars per order": the hidden side of the Chinese e-commerce siteExpert interviewFrance2024Les tendances e-commerce de 2024E-commerce trends for 2024, episode 122Guest expertFranceNov 2023Libération"Temu's niche is to sell a lot, and a lot more"Expert quoteFranceOct 2023NovethicUltra-fast fashion: Temu, the app even more viral than SheinExpert quoteFranceOct 2023ChallengesShould we fear Temu's explosive arrival in France?Expert quoteFrance2023M6 · 66 MinutesDecoding the Temu phenomenonExpert interviewFrance2023LSATemu's aggressive strategy, the new rival of Wish and AliExpressExpert quoteFrance

Most of these appearances are in French. Subjects are translated for reference.

Media

TV, radio and press that have interviewed or quoted Laetitia. Every appearance is listed with its date and link on the Media page.

  • TF1
  • M6
  • ARTE
  • BFMTV
  • France Culture
  • La Tribune
  • Le Parisien
  • Challenges
  • Le JDD
  • L'Opinion
  • 20 Minutes
  • LSA
  • Journal du Net

Podcasts

Two shows, two identities.

Le Café de l'E-Commerce, co-hosted with Adrien Naeem since 2019 (279 episodes), and Le Café des Femmes de l'E-commerce, the series she created (34 episodes). Both in French.

Le Café de l'E-Commerce →Le Café des Femmes

Journalists

Available at short notice, in English and French.

Chinese platforms and customs, agentic commerce, TikTok Shop, returns and logistics, fast fashion: analysis, quotes or live TV.

Media request →

Let's talk about the future of commerce.

For speaking engagements, media interviews, strategic advisory and international collaborations.