Five territories, evidence for each.
With 20 years of experience across retail, e-commerce, media and strategic advisory, Laetitia Lamari decodes how technology, consumer behaviour and geopolitics are reshaping global commerce.
01
Global Retail & E-Commerce
How business models, markets, players and ecosystems are being rebuilt, from New York to Singapore.
- Field coverage of NRF New York, NRF Europe, NRF APAC, Shoptalk Luxe, Adobe Summit and RetailClub
- Fashion and apparel: ultra-fast fashion, real-time fashion, the crisis of French ready-to-wear
- Marketplaces and the new back-office of commerce
Signed analysis
Commerce Story · 17 Jun 2026FRWHAT I LEARNED FROM ASIA - NRF ASIA 2026 : Pendant que nous parlons IA, Google reconstruit InternetJournal du Net · 17 Apr 2024FRCider, de la fast fashion à la real-time fashion02
AI & Agentic Commerce
Shopping agents, GEO and AEO, discoverability, protocols and the new distribution of power between brands, platforms and machines.
- Google's Universal Commerce Protocol and the agent-to-merchant web
- From SEO to GEO: competing to be interpreted, cited and recommended
- Why product data, stock and OMS become strategic again
Signed analysis
Commerce Story · 30 Sept 2026FRRetailClub AI Festival : Les marques séduisaient les consommateurs. Il va falloir aussi convaincre leurs agents.Commerce Story · 23 Sept 2026FRBack to Events 2026 : beaucoup d’IA, évidemment. Mais ce n’est pas vraiment ce que je retiens.03
Geopolitics of Commerce
Tariffs, regulation, value chains, conflicts and sovereignty: reading commerce as a balance of power.
- Temu, Shein and the rise of Chinese cross-border platforms
- US trade policy, de minimis and customs rules
- European regulation and the anti-fast-fashion law
04
CX & Omnichannel
Store, digital, payment, experience and loyalty: what unified journeys really require.
- Hyper-personalisation: how far to automate without turning CX into a tech demo
- Returns, post-purchase and logistics as experience
- Pop-up stores and the reinvention of physical retail
Let's talk about the future of commerce.
For speaking engagements, media interviews, strategic advisory and international collaborations.
Social Commerce & Platforms
TikTok Shop, marketplaces, creators and live shopping: the new mechanics of desire and purchase.
- TikTok Shop, one year after its French launch
- From search commerce to discovery commerce
- "AI influence": when machines become prescribers
Insights on this topic →Signed analysis
Commerce Story · 30 Sept 2026FRRetailClub AI Festival : Les marques séduisaient les consommateurs. Il va falloir aussi convaincre leurs agents.Commerce Story · 9 Aug 2023FRCommerce Story #03 : TikTok Commerce, Femmes licenciées - Femmes silenciées, Économie pas Circulaire et Cyber PouvoirsOn stage & on site
Field analyst, Le Café de l'E-Commerce · Huntington Beach, California · Sept 2026RetailClub AI FestivalIn the media
BFMTV · 31 Mar 2026"We are no longer in search commerce but in discovery commerce": TikTok Shop, one year after its French launch