From market intelligence to strategic decisions.
I work with brands, platforms and leadership teams to understand the next shifts in commerce and what they mean for their business.
Commerce intelligence briefings
What the world's retail shows, platforms and regulators are really changing, translated for your market and your decisions.
AI & agentic commerce readiness
GEO and AEO, product data, catalogue and availability: making your brand understandable, citable and recommendable by AI agents.
Omnichannel & customer experience
Store, digital, payment and loyalty: where unified journeys break, and which technologies are worth it.
Executive workshops
Closed-door sessions for executive committees and leadership teams, built around your questions.
Thought leadership
Positioning executives and brands as credible voices on the future of commerce: angles, formats, platforms.
International go-to-market
Reading European and French markets for international players, and the other way around.
Who I work with
Who I advise.
- Brands and retailers
- Software vendors and platforms
- Executive committees
- Investors and consultancies looking for a market read
The perspective comes from the field: retail shows covered on four continents, 270+ episodes of Le Café de l'E-Commerce since 2019, and a decade inside retail tech vendors (Sitecore, Narvar, censhare, HiPay).
References
Platforms and software vendors.
Advisory engagements are delivered with Butterfly Agency, the firm she co-founded with Adrien Naeem. Detailed case studies are published only with client approval.
Platforms & software vendors
Software vendors Laetitia has worked with: Butterfly Agency engagements (the firm she co-founded), a podcast partnership, or as an employee earlier in her career.
ShopifyButterfly Agency reference
SalesforceButterfly Agency reference · podcast special
AdobeButterfly Agency reference
SitecorePreviously, 2022
NarvarPreviously, EU go-to-market, 2021–2022
censharePreviously, marketing Europe, 2018–2021
HiPayPreviously, 2017
How it works
Simple to engage.
- A first call30 minutes to frame the question and the format.
- A proposalBriefing, workshop or engagement: scope, deliverables, timeline.
- The workIn English or French, on site or remote.
Let's talk about the future of commerce.
For speaking engagements, media interviews, strategic advisory and international collaborations.