Ideas worth bringing to the stage.

ModeratorModeration & executive interviews

NRF 2026: Retail's Big Show Europe

“Hyper-Personalization: Upgrading the Customer Experience”

Date

15–17 September 2026

Place

Paris, France

Organiser

National Retail Federation

Themes

CX & Omnichannel · AI & Agents

First European edition of the NRF Big Show, Paris Expo Porte de Versailles. Laetitia moderated the panel on hyper-personalisation with three retailers from three very different markets.

With Margot Werle (24S), Sabine Zantis (Pepco), Øistein Burøy Olsen (REMA 1000)

Key takeaways

1. How far can you personalise, automate and delegate without turning the customer experience into a permanent technology demo?
2. AI everywhere is AI nowhere: start from the problem to solve.
3. Agentic commerce makes the fundamentals strategic again: stock, catalogue, OMS, availability.

My debrief in Commerce Story ↗Podcast special, episode 277 ↗Event website ↗

Field analyst, Le Café de l'E-CommerceField analysis at global shows

RetailClub AI Festival

Date

Sept 2026

Place

Huntington Beach, California, United States

Organiser

RetailClub

Themes

AI & Agents · Social Commerce

First major edition of a festival entirely devoted to AI in retail: three days, 2,000+ executives from brands, retailers and tech companies, 150 speakers, held outdoors in Orange County.

Key takeaways

1. Commerce is moving from search to influence; machines are becoming prescribers ("AI influence").
2. Search engines turn into "matchmakers" between an intention and a product.
3. When AI is the interface, product data is power.

My analysis in Commerce Story ↗Podcast special, episode 278 ↗

Field analyst, Le Café de l'E-CommerceField analysis at global shows

NRF 2026: Retail's Big Show Asia Pacific

Date

Jun 2026

Place

Singapore

Organiser

National Retail Federation

Themes

AI & Agents · Global Retail

The region's leading retail and e-commerce show. Her key session: Google's "Think Retail", with Ashish Gupta, Global VP Merchant Shopping.

Key takeaways

1. Google is not shipping a feature but a new architecture of commerce: intention, agent, recommendation, action.
2. The Universal Commerce Protocol is a strategic topic, not a technical one.
3. AI makes journeys more exploratory, not shorter: 12 touchpoints instead of 4 (Google data).

My analysis in Commerce Story ↗

Moderator, with Adrien NaeemModeration & executive interviews

E-Commerce Sessions

Date

May 2026

Place

Paris, France

Organiser

Dn'D, Rainbow, Ben & Vic, Le Café de l'E-Commerce

Themes

Global Retail · CX & Omnichannel

A merchants-only event for 100+ e-commerce C-levels at La Fabrique Marais: closed-door merchant roundtables, moderated by Laetitia and Adrien Naeem.

Brands on stage The Frankie Shop, Roseanna, Maison Francis Kurkdjian, Cobra, Jonak, Saint Laurent

Event page ↗

Moderator, with Adrien NaeemModeration & executive interviews

E-Commerce Sessions

Date

October 2025

Place

Paris, France

Organiser

Dn'D, Rainbow, Ben & Vic, Le Café de l'E-Commerce

Themes

CX & Omnichannel · AI & Agents

First edition, for 60+ e-commerce C-levels: short talks by merchants, for merchants, moderated by Laetitia and Adrien Naeem.

Sessions moderated

1. Expérience client : de l'IA agentique à la fidélité, comment les marques réinventent la relation digitale
2. E-commerce B2B : agilité, intégration et ROI avec Shopify
3. Shopify vu par un DSI
4. Omnicanalité et back-office : stock, POS et supply comme piliers du retail digital

Event page ↗

Opening keynote, with Adrien NaeemKeynotes & panels

eScale 2025

Date

September 2025

Place

Paris, France

Organiser

Shippingbo

Themes

Global Retail

Second edition of Shippingbo's e-commerce event at the Pavillon Dauphine: 400+ participants, e-tailers, marketplaces (Amazon, eBay, Fnac Darty, Leroy Merlin…), logisticians and technology partners. Laetitia and Adrien Naeem opened the day.

Event recap ↗