From geopolitics to global commerce.
With 20 years of experience across retail, e-commerce, media and strategic advisory, Laetitia Lamari decodes how technology, consumer behaviour and geopolitics are reshaping global commerce.
- Role
- Global retail & e-commerce analyst, speaker and moderator, media commentator, strategic advisor
- Experience
- 20 years across retail, e-commerce, media and strategic advisory
- Education
- Master's in Geopolitics, Institut Français de Géopolitique (Paris 8); Master's in English, UPEC; law studies, Sheffield Hallam University
- Teaching
- UPEC (e-commerce & geopolitics), MODART International (unified commerce & omnichannel)
- Languages
- French, English
- Recognition
- Top 22 retail & e-commerce experts to follow in Europe (Storyly, 2023)
Trajectory
A singular path, one common thread.
Law, English, then geopolitics
Law studies at Sheffield Hallam University, a Master's in English at UPEC, then a Master's at the Institut Français de Géopolitique. Where she learned to read commerce as a balance of power.
Reporters sans frontières
A formative step for her editorial method and her geopolitical perspective.
A decade inside retail tech
Itelios, HiPay (payments), censhare (content, UK, Benelux, France and Southern Europe), Narvar (post-purchase, EU go-to-market) and Sitecore (digital experience). Seeing commerce reorganise from the inside.
Le Café de l'E-Commerce, with Adrien Naeem
Co-founded and co-hosted since June 2019: a weekly reference for the industry, 279 episodes, and specials from the world's major retail shows.
Le Café des Femmes de l'E-commerce
The series she created and hosts, giving the mic to women in digital, tech and retail.
Butterfly Agency, with Adrien Naeem
The retail and e-commerce advisory firm they co-built, which also runs Brands 2 Buyers, Store Tour Paris and The Recap.
WIRE · Women in Retail & E-Commerce
The network she co-founded for the engagement and visibility of women in the industry: quarterly editions in Paris and Lille.
On stages worldwide
Moderator at NRF Retail's Big Show Europe in Paris, field analysis from New York, Singapore and California, and Commerce Story relaunched as her analysis newsletter.
“If AI doesn't know your product, it can't recommend it.”
FAQ
In short.
Who is Laetitia Lamari? +
A global retail and e-commerce analyst. With 20 years of experience across retail, e-commerce, media and strategic advisory, she decodes how technology, consumer behaviour and geopolitics are reshaping global commerce.
What is her background? +
A Master's in Geopolitics from the Institut Français de Géopolitique (Paris 8), a Master's in English from UPEC and law studies at Sheffield Hallam University.
What has she co-founded? +
Le Café de l'E-Commerce (2019) and Butterfly Agency (2023) with Adrien Naeem, WIRE · Women in Retail & E-Commerce, and the Café des Femmes de l'E-commerce series.
Let's talk about the future of commerce.
For speaking engagements, media interviews, strategic advisory and international collaborations.